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Marketing Law - A brief guide European and International aspects of Marketing Law PDF
By:David Nowak,Robert Reiter
Published on 2005-12-09 by GRIN Verlag

Seminar paper from the year 2002 in the subject Business economics - Law, grade: 1,0, Savonia University of Applied Sciences , course: Marketing Law, 19 entries in the bibliography, language: English, abstract: It is not an easy task to create a nice film, wonderful music or a new software. But since it is really easy to copy the created economic value, this work has to be protected in order to keep this innovation process going and provide an incentive for the creation of investment in new works. Therefore a need for legal protection had arisen, which lead to enacting Intellectual Property rights. Many countries have seen the need for this protection. The following work outlines the European and partly the International Legislation of Intellectual Property Rights by first explaining the specific property right and further providing information about European and International legislation. Internationally, IPR are regulated by conventions like the Patent Cooperation Treaty, the Madrid Agreement for the international registration of brands, the Hague Agreement for industrial signs, and the Bern Convention of copy rights. Within the EU, the European Patent Office and the EU Regulation on Trademarks are responsible for the enforcement. Nationally, the national legislation as well as the registration offices take care of those issues. The IPR consist of Copyright, Trademark, Patent, and Design. They all are generally described as intellectual property or intangible property because they are property rights that cannot be touched or felt like personal property (e.g. car) or real property (e.g. land). However, the terms have different meanings and define different things.

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Book which was published by GRIN Verlag since 2005-12-09 have ISBNs, ISBN 13 Code is 9783638446549 and ISBN 10 Code is 3638446549

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Download Marketing Law - A brief guide European and International aspects of Marketing Law PDF Free

Download Marketing Law - A brief guide European and International aspects of Marketing Law Books Free

Download Marketing Law - A brief guide European and International aspects of Marketing Law Free

Download Marketing Law - A brief guide European and International aspects of Marketing Law PDF

Download Marketing Law - A brief guide European and International aspects of Marketing Law Books