Political Marketing in the United States PDF
By:Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove
Published on 2014-08-28 by Routledge
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
This Book was ranked at 3 by Google Books for keyword Law Office Marketing.
Book ID of Political Marketing in the United States's Books is YHU9BAAAQBAJ, Book which was written byJennifer Lees-Marshment,Brian Conley,Kenneth Cosgrovehave ETAG "iOcNFWOOJOo"
Book which was published by Routledge since 2014-08-28 have ISBNs, ISBN 13 Code is 9781136212192 and ISBN 10 Code is 1136212191
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Book which have "312 Pages" is Printed at BOOK under CategoryPolitical Science
Book was written in en
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