What Clients Love PDF
By:Harry Beckwith
Published on 2003-01-02 by Business Plus
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
This Book was ranked at 25 by Google Books for keyword Law Office Marketing.
Book ID of What Clients Love's Books is U7GAqXFlfZEC, Book which was written byHarry Beckwithhave ETAG "9m1ajAYS5fQ"
Book which was published by Business Plus since 2003-01-02 have ISBNs, ISBN 13 Code is 9780759527348 and ISBN 10 Code is 0759527342
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is true
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