Business Development and Marketing for Lawyers PDF
By:Justin Grensing,Linda Pophal
Published on 2013-08-18 by eBookIt.com
Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from-which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking. Importantly, this book offers a strategic approach to marketing focusing not on |one-off| tactics, but on developing strategies to drive desired outcomes. The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.
This Book was ranked at 27 by Google Books for keyword Law Office Marketing.
Book ID of Business Development and Marketing for Lawyers's Books is yw7OoeZnmXsC, Book which was written byJustin Grensing,Linda Pophalhave ETAG "EkwUuwlFrtE"
Book which was published by eBookIt.com since 2013-08-18 have ISBNs, ISBN 13 Code is 9781456617165 and ISBN 10 Code is 1456617168
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Book which have "158 Pages" is Printed at BOOK under CategoryBusiness and Economics
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Download Business Development and Marketing for Lawyers PDF
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