Winning Elections with Political Marketing PDF
By:Philip Davies
Published on 2006 by Psychology Press
While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward permanent campaigning through embedded marketing tactics that's becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process
This Book was ranked at 5 by Google Books for keyword Law Office Marketing.
Book ID of Winning Elections with Political Marketing's Books is 4fFfD-vp-HwC, Book which was written byPhilip Davieshave ETAG "S+9hlrsYZ24"
Book which was published by Psychology Press since 2006 have ISBNs, ISBN 13 Code is 9780789033703 and ISBN 10 Code is 0789033704
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Book which have "239 Pages" is Printed at BOOK under CategoryPolitical Science
Book was written in en
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