Cause Marketing For Dummies PDF
By:Joe Waters,Joanna MacDonald
Published on 2011-07-13 by John Wiley & Sons
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
This Book was ranked at 11 by Google Books for keyword Law Office Marketing.
Book ID of Cause Marketing For Dummies's Books is ZHdpX6BtR3kC, Book which was written byJoe Waters,Joanna MacDonaldhave ETAG "4P5QzKT2PO8"
Book which was published by John Wiley & Sons since 2011-07-13 have ISBNs, ISBN 13 Code is 9781118119068 and ISBN 10 Code is 1118119061
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Book which have "336 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download Cause Marketing For Dummies PDF Free
Download Cause Marketing For Dummies Books Free
Download Cause Marketing For Dummies Free
Download Cause Marketing For Dummies PDF
Download Cause Marketing For Dummies Books
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