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Policy and Marketing Strategies for Digital Media PDF
By:Yu-li Liu,Robert G. Picard
Published on 2014-04-16 by Routledge

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

This Book was ranked at 17 by Google Books for keyword Law Office Marketing.

Book ID of Policy and Marketing Strategies for Digital Media's Books is HAtgAwAAQBAJ, Book which was written byYu-li Liu,Robert G. Picardhave ETAG "s/X9YFg3RhE"

Book which was published by Routledge since 2014-04-16 have ISBNs, ISBN 13 Code is 9781317744108 and ISBN 10 Code is 1317744101

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Book which have "312 Pages" is Printed at BOOK under CategorySocial Science

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Download Policy and Marketing Strategies for Digital Media PDF Free

Download Policy and Marketing Strategies for Digital Media Books Free

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