Advertising and Sales Promotion Strategy PDF
By:Gerard J. Tellis
Published on 1998 by Prentice Hall
For courses in Advertising Principles. Advertising and Sales Promotion Strategy explores the full range of advertising principles and prepares prospective managers to understand the topic of promotion well enough to be able to design successful strategies. Interdisciplinary in focus, it integrates perspectives from marketing, economics, psychology, anthropology, and operations research. It captures the constantly changing nature of promotion, highlighting how firms develop new media, appeals, and methods to better compete with their rivals in a dynamic environment.
This Book was ranked at 41 by Google Books for keyword Law Office Marketing.
Book ID of Advertising and Sales Promotion Strategy's Books is TIwrAQAAMAAJ, Book which was written byGerard J. Tellishave ETAG "DpLOn0AjiGY"
Book which was published by Prentice Hall since 1998 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
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Book which have "483 Pages" is Printed at BOOK under CategoryBusiness and Economics
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Download Advertising and Sales Promotion Strategy PDF
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