Marketing Law PDF
By:Peter Gillies,Niloufer Selvadurai
Published on 2008-01-01 by Federation Press
Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.There are 12 chapters: The Expression of Ideas - Copyright, Branding, Designs and Inventions, Consumer Protection, Defamation, Confidential Information, Unfair Selling Practices, Product Liability, Arrangements Restricting Competition, Exclusive Dealing, Misuse of Market Power, and Insurance.Topics covered include:statutory frameworks applying to copyright, designs, trade marks and patents; the common law tort of passing off applying to unfair selling practices; confidential information; potential defamatory liability; legislation in relation to product quality and liability; trade practices laws and the responsibilities of marketers; restrictive trade practices, with specific emphasis on the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power.
This Book was ranked at 6 by Google Books for keyword Law Office Marketing.
Book ID of Marketing Law's Books is AraGw1jBndMC, Book which was written byPeter Gillies,Niloufer Selvaduraihave ETAG "E3uNYW6nVwM"
Book which was published by Federation Press since 2008-01-01 have ISBNs, ISBN 13 Code is 9781862876996 and ISBN 10 Code is 1862876991
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "366 Pages" is Printed at BOOK under CategoryCompetition, Unfair
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
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