A Lawyer's Guide to Marketing PDF
By:Noah Carmichael
Published on 2017-11 by Createspace Independent Publishing Platform
Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In |A Lawyers Guide to Marketing,| you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire
This Book was ranked at 14 by Google Books for keyword Law Office Marketing.
Book ID of A Lawyer's Guide to Marketing's Books is cOlOtAEACAAJ, Book which was written byNoah Carmichaelhave ETAG "liJ4khcnCJY"
Book which was published by Createspace Independent Publishing Platform since 2017-11 have ISBNs, ISBN 13 Code is 9781983472107 and ISBN 10 Code is 1983472107
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